We are seeking the services of a Social Media Manager, the Social Media Manager should be a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion needs to come through as he/she engages with our customers on a daily basis, with the ultimate goal of turning fans into customers.

Responsibilities of the Social Media Manager

The first responsibility of a Social Media Manager is to develop and implement a social media marketing plan. The marketing plan will include the following components and should be reviewed no less than every 90 days.

1. Brand Development

“Why” is the reason customers buy. A great “why buy here” message is unique to your company, is backed up by facts (awards, numbers, in-store policies) and answers “What’s in it for me?” for the shopper.

2. Identify Target Customers

Your product cannot possibly be all things to all people. Until you accept the notion that you must keep your market focus tight, you’ll constrict your business’ ability to grow.

Explore this exercise to identify target customers:

I’m sure you’ve said this once or twice in your years in business: “You know, if we had ten more customers just like them, life would be great!” Write down the circumstances and attributes of those types of customers.

Once you know more about who you want to reach, you can use data to laser target your message. Facebook is invaluable for exploring audiences that are interested in your product or service.

3. Set Clear Objectives

All marketing plans include defined, realistic goals. It isn’t enough to say you “see” results. Your results must tie back to your goals and objectives. You’ll never know ROI without goal setting and strategy.

In setting goals, it’s important to identify what challenges the business is experiencing. These 5 are the most common:

  • Insufficient website traffic and/or scant visitors
  • Weak brand awareness
  • Declining customer retention
  • Poor online reputation
  • Slow sales

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